Have you ever heard about Digital India? Most of you must’ve heard about it, in this digital era one realisation we all have that being digital is a skill based approach, and when it comes to our skill set so usually in colleges and schools, we tend to work theoretically on most of the things, we do not have practical or skill based subjects, which makes it difficult for most of us to actually look for better job opportunities, cause most of the businesses or companies are looking for skill based approach, or individuals with skill set.
After a good observation one thing can be said, That digital marketing is the need of this time, let’s get started,
Have you realised about the gradual market shift? Before we used to go out and search for the products we actually needed, but after covid there was a sudden boost in online marketing, where we started browsing for every single product, either a garment or a toy or maybe groceries, for every single need, we search for things, even not just products, even if we want to pursue a course so we usually search for it, ask questions about it online, and in the end its a market and lifestyle shift!
But what’s the point of all the prior things discussed above, cause most of the things you see or products you buy, there’s this chain going on behind it, companies and businesses highly rely on social media platforms these days to promote their products, to take their apps or websites higher n higher in the public eye through online mediums so that they can become a brand.
As mentioned above, digital marketing sounds easy but it's a skill based approach. From offline to online, digital marketers have to come up with new ideas most of the time, because of changing trends, changing demands, and approaches.
Digital marketing is a professional occupation which includes well trained individuals in -
1. Running various marketing campaigns for a transition of a company to a brand
2. Analysing various marketing trends and reports for brand awareness among the audience
3. Building and maintaining the online presence of particular company
To promote the company’s product online to make it reach the right audience, a digital marketer has to use distinctive digital platforms like instagram or facebook etc.
Moreover this position comes up with its own challenges because a digital marketer has to plan, execute, then always come up with new ideas which helps in coping up with the marketing trends.
There are some basic skills that are necessary for any digital marketer -
1. Basic knowledge and understanding about digital marketing
2. Knowledge of SEO
3. Creative and innovative ideas
4. Creative writing
5. Knowledge of technical tools
After understanding the basics of digital marketing, we need to know about its eligibility criteria, and how will you learn all of the skills mentioned above.
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