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Have you ever heard about Digital India? Most of you must’ve heard about it, in this digital era one realisation we all have that being digital is a skill based approach, and when it comes to our skill set so usually in colleges and schools, we tend to work theoretically on most of the things, we do not have practical or skill based subjects, which makes it difficult for most of us to actually look for better job opportunities, cause most of the businesses or companies are looking for skill based approach, or individuals with skill set. 

After a good observation one thing can be said, That digital marketing is the need of this time, let’s get started, 

Have you realised about the gradual market shift? Before we used to go out and search for the products we actually needed, but after covid there was a sudden boost in online marketing, where we started browsing for every single product, either a garment or a toy or maybe groceries, for every single need, we search for things, even not just products, even if we want to pursue a course so we usually search for it, ask questions about it online, and in the end its a market and lifestyle shift! 

But what’s the point of all the prior things discussed above,  cause most of the things you see or products you buy, there’s this chain going on behind it, companies and businesses highly rely on social media platforms these days to promote their products, to take their apps or websites higher n higher in the public eye through online mediums so that they can become a brand. 

As mentioned above, digital marketing sounds easy but it's a skill based approach. From offline to online, digital marketers have to come up with new ideas most of the time, because of changing trends, changing demands, and approaches. 

Digital marketing is a professional occupation which includes well trained individuals in -

To promote the company’s product online to make it reach the right audience, a digital marketer has to use distinctive digital platforms like instagram or facebook etc. 

Moreover this position comes up with its own challenges because a digital marketer has to plan, execute, then always come up with new ideas which helps in coping up with the marketing trends. 

There are some basic skills that are necessary for any digital marketer -

After understanding the basics of digital marketing, we need to know about its eligibility criteria, and how will you learn all of the skills mentioned above. 

There are two ways of pursuing digital marketing as your career- 

1. Pursuing digital marketing after your class 12th by opting a right course by an experienced institution with better mentors. 

2. To become a digital marketer after graduation degree, and expertise in 

* BRANDING, PROMOTING AND MARKETING* through various online platforms for better promotion. 

After understanding about the scope of this course, one thing we all have realised that in this era businesses are highly relying on digital marketing and marketers for their betterment which simply means the more they rely the more job opportunities generate, which makes it feasible for both of the parties, one who are pursuing this course after graduation or after the class 12th, But as mentioned above, as it is a skill based course so no matter if you are 12th pass or graduated, the more you are skilled the more opportunities you get ! 

A digital marketer has to be an expert in using digital platforms to reach the targeted or potential audience/clients/customers, this position comes up with multi-tasking where planning and executing marketing campaigns go hand in hand. 

Let’s discuss the various tasks of a digital marketer- 

When it comes to digital marketing in India, it's usually said that a bachelor's degree from any university recognised by the UGC is a necessity. 

But because of its skill based approach, one’s skill set plays a major role, and one should start their preparation after class 10th, at school level, because it will help an individual to get a better skill set. 

Students can pursue distinctive courses for digital marketing after class 10th and 12th, and should choose among these- 

1. Complete digital marketing course 

2. Social media marketing course 

3. Google adwords course 

4. Digital marketing and planning course 

1. Graphic designing 

2. Marketing connection 

3. Organising skill 

4. Communication skill 

5. Copywriting skill 

6. Marketing strategies 

There are various reasons for digital marketing becoming a new career opportunity but one of the foremost reasons are - 

This position usually comes up with various and multiple job profiles- 

1. Digital marketing manager 

2. SEO specialist 

3. Digital marketing specialist 

4. Digital content specialist

5. Digital marketing analyst 

The scope of a digital marketer is higher, because in India most of the students still prefer theoretical based degrees over skill based courses and this course usually comes up with a silver lining where you have to invest less with high ROI ( return on investment). 

Salary of a digital marketer varies from designation to designation and company to company but one can expect a salary of INR 3 to 15 LPA. 

An average salary is 6LPA 

Digital marketing interns usually get monthly 8 to 10k 

But a very experienced, and skilled individual can expect a maximum amount of 22LPA 

There are various aspects of digital marketing, and when it comes to job outlook so here are some major essential of digital marketing- 

But just knowing the importance of this course and digital marketers, won’t give you a career ladder for that you need to pursue this course from an institution that works on skill based courses, has a long journey, and a lot of experience, mentors who provide you with their best teachings, pocket friendly courses, accessible courses (both online and offline) , has a high recruitment rate/ placement rate after the completion of the courses, and these are qualities SPARC institution has and all of this makes us different and more accessible! 

This is where you belong, and SPARC sees you starting your journey with us!