Advance Diploma in Digital Marketing - ADDM

1. Introduction To Marketing & Digital Marketing

• Introduction about the Marketing 
• Introduction to Digital Marketing
• Introduction to Traditional Marketing  
• Difference between Digital Marketing & Traditional Marketing  
• Importance of Digital Marketing  
• How did Internet Marketing Works 
• Component of  Digital Marketing

2.Things Of Internet

• How the Internet Works 
• What is Server 
• What is IP Address 
• What is domain
• What is hosting 
• What is SSL 
• Different Types of Servers 
• What is Server Client Architecture is

3.Global Trends

• Mobile Dominance 
• Personalization 
• Video Content 
• Social Media Influence
• Importance, involvement and dependency of AI in this Digital Era 
• Voice Search & AI Assistance 
• E – Commerce Growth

4.Marketing Segmentation

• Identifying Segments Segmenting Criteria 
• Targeting Segments 
• Tailored Marketing Strategies  Channel Selection 
• Content Customization  Measurement and Evaluation

5.Marketing Terms

• Impression 
• Click 
• Reach and frequency 
• Engagement Conversions 
• Organic and Inorganic Traffic 

Website Planning

• What are the websites and types of websites?
• Website Rough Layout Plan
• Elements of Website Pages Competitors Website Evaluation

Domain, Hosting And SSL

• Domain
• Hosting
• SSL 
• Why it is important 
• What are 3.O Domains &
• Hosting

WordPress Website Development

• Introduction to WordPress Installation of
• WordPress Content Creation in WordPress
• User Management
• Plugins in WordPress
• Themes in WordPress
• Menu and Widgets
• Finishing up the basic
• Projects

Canva

• Introduction of Canva 
• Difference between paid version and free version of Canvas 
• Finding the right template Designing for social media

Photoshop

• Photoshop 
• Photoshop Basic 
• Understand the Layer Panel
• The Selection Tools 
• Shapes Titles and Text 
• Layer Styles 
• Gradients

Kapwing

• Kapwing 
• Basic Tools
• Titles and Text 
• Uniform Speed 
• Export the File into multiple formats

Filmora

• Filmora 
• Introduction
• Basic Tools 
• Titles and Text 
• Detach Audio
• Merge the Audio
• Video Cutting and Correction 
• Export the File into multiple formats

Keyword Research

• Market Research
• Keyword Research & Analysis
• Types of Keywords
• Tools Used for Keyword Research
• The Art of Picking the Right Keyword

Technical SEO

• Introduction to Search Engine Optimization 
• How Does Search Engine Works 
• How Does Search Query Works
• SEO Fundamentals & Concepts
• Understanding the SERP 
• Indexing Website Redirection Codes – 301, 401
• Internal Linking
• Heading Tags Optimization
• Image Optimization 
• No-Follow & Do-Follow Links
• Creating XML Sitemap
• Robot.txt

Web Page Speed Optimization

• Landing Page Optimization
• Competitor Website Analysis
• Core Web Vitals
• CLS
• LCP
• FCP 
• Render Blocking Recourses 
• Web Page Speed Optimization

SEO Updates

• Caffeine
• Panda
• Penguin
• Hummingbird
• Pigeon
• HTTPS/SSL
• RankBrain 
• Mobilegeddon
• Conclusion of Updates

On Page SEO

• General Meta Tags 
• Meta Title Tag
• Meta Description Tag
• Meta Canonical Tag
• Meta Language Tag
• Implementation of Google Analytics 
• Implementation of
• Google Tag Manager 
• Implementation of Google Search Console
• Open Graph
• Tags – On Page SEO
• Twitter Card Tags - On Page SEO

Off Page SEO

• Link Building Tips & Techniques 
• Alexa Ranking
• Domain Authority
• Page Authority 
• Difference between White Hat & Black Hat SEO 
• Competitor Backlink Tracing 
• Social Bookmarking 
• Classified Submission
• Blog Commenting
• Quora Submission
• Article Submission
• Blog Submission (Web 2.O)
• Business Listing
• YouTube Videos
• PPT
• Image Submission
• Guest Post
• Press Release Submission

• Introduction to Google Ads
• Creating & setting up Our First Google Ads Account
• Understanding Ad Rotation Settings
• The Basics of Ad Scheduling
• Understanding Bidding Strategies
• Introduction to Dynamic Search Ads!
• Extensions in Google Ads the Basics of Device Targeting
• Understanding Campaign URL Options
• Structing Your Ad Groups Like a Professional
• How to Write Killer Ads in Google Ads
• Setting Up Your AdWords Billing
• Keywords in Depth – The Heartbeat of your Ad Account
• Keyword Planning & Research
• Keyword Organization
• Quality Score

• Introduction of Search Console
• Adding Site and verification process
• Setting geo target location
• Search queries analysis
• External Links Report
• Crawls stats and Errors
• Sitemaps
• Disavow Link Tools
• Mobile Usability
• Manual Actions& Security Issues
• Errors Indexing your website Conten

• Getting Started with Google Analytics 
• Navigating Google Analytics
• Real-Time Monitoring

Content Marketing

• Introduction
• Online Designs
• Generating Content Ideas
• Copywriting
• Formats of Content
• Types Of Content
• Content Promotion
• External Marketing Channels
• Measuring Your Results

Social Media Optimization

• Introduction
• What is social media optimization
• Social Media Strategy
• Content Scheduling
• Social Media Analytics
• Social Media Automation
• Keyword Research on social media
• Profile Optimization
• Content Optimization

• Introduction 
• Market Research 
• Strategy 
• Goal Setting
• Branding & Designing
• Track Performance
• Creating Strong Profiles on Twitter 
• Sales Psychology
• Facebook Ads 
• Instagram Ads
• YouTube Ads
• LinkedIn Ads

• Introduction 
• How to collect Email Addresses
• Design Email Message in Mail Chimp 
• How to send Email Using Mail chimp 
• How to avoid spam box

• Introduction
• Concept of influencer marketing
• Types of Influencers
• Finding and Evaluating Influencers
• Building Relationships with influencers
• Influencer Marketing Campaign Strategy
• Influencer Content Creation and Promotion
• Influencer Marketing Challenges

• Goal Definition
• Target Audience Identification
• Messaging and Value Proposition
• Channel Selection
• Content Creation
• Budgeting and Resource Allocation
• Timeline and Scheduling
• Implementation and Execution
• Measurement and Analysis
• Optimization and Iteration

• Brand Positioning
• Brand Identity
• Website Optimization
• Content Marketing
• Social Media Presence
• Influencer Marketing
• Online Advertising
• Online Reputation Management
• Email Marketing
• Data Analytics and Measurement 

• Channel Selection & Product Selection
• E-Commerce SEO
• Customer Reviews and Ratings

Live Project

• Complete Digital Marketing Live Project on Finance 
• Complete Digital Marketing Live Project on IT
• Digital Marketing Live Project on HealthCare 

Resume Creation & Mock Interviews

• Resume Creation
• Practical Guide on How to find and Apply for a job
• Mock Interviews